Viral Nike Sportswear: Lucky, Episode 1: Origins

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Posted: November 24, 2008
Description: Robot Films' Founder/Director Chris Robinson has unleashed a trio of... (more)
Description: Robot Films' Founder/Director Chris Robinson has unleashed a trio of hilarious short films for Nike's recent 3X3 campaign to be featured on Nike Sportswear's website (http://www.nike.com/nikeos/p/sportswear/en_US/?country=US&lang_locale=en_US&blog=en_US&sitesrc=USLP) which marks the launch of its new Sportswear division. Robinson was one of three directors hand-picked by Nike Sportswear to shoot three, three minute webisodes showcasing the retro cool stylings of Nike's iconic running jacket, the Windrunner. Robinson's Lucky series follows the comic adventures of a struggling production assistant aptly named Lucky who comes to LA following his dream of becoming a music video director. Episode one of the Lucky Series, appropriately titled Origins delves into how Lucky moved from New York to LA leaving behind a girlfriend and a best friend who were hooking up behind his back, a brokenhearted mom, and a dad who passes his favorite Windrunner on to his son. For more info, visit: http://www.robotfilmcompany.com (less)
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